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Social Norms Marketing

Jumpstart motivation

Social norms marketing jumpstarts motivation to engage in civil discourse by correcting widespread misperceptions about peers’ attitudes and openness. We are excited to launch this initiative at Michigan State University, reaching nearly all of its 50,000+ students.

Group Of Students
Students Studying Outdoors

Understand 
misperceptions

Understand misperceptions

On many campuses, students misperceive one another in ways that discourage engagement. They may view peers across the political spectrum as more extreme or hostile than they actually are, or underestimate how supportive their friends are of cross-ideological conversations. As a result, campus norms can appear marked by weariness or suspicion—even though many students genuinely want to connect and talk across perceived differences. 

Build social norms

Our partners at the National Social Norms Center at Michigan State have successfully corrected health-related misperceptions of social norms on campus for decades. Now we jointly tackle the political realm to stimulate dialogue. A spring 2026 survey will identify misperceptions, and a social norms campaign in the 2026-27 academic year will blanket Michigan State’s campus with misperception corrections that resonate with students, increasing motivation to interact.

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Campus Walk Scene

Interested in bringing a social norms campaign
to your campus?

More Like US sincerely thanks the Arthur Vining Davis Foundations for their generous support of this project. 

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AVD Foundations.png
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More Like US is a fiscally-

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Mediators Foundation

EIN: 04-3002588

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More Like US

Menu

Home
About

Initiatives

Resources

Our Team

Media

More Like US is a fiscally-sponsored

project of Mediators Foundation

EIN: 04-3002588

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Menu

Home
About

Initiatives

Resources

Our Team

Media

More Like US is a fiscally-

sponsored project of

Mediators Foundation

EIN: 04-3002588

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