More Like US will engage those who already have audiences, rather than trying hard to build a separate audience from scratch. Initial efforts in secondary education already align with this part of the mission, as More Like US activates institutions (schools) and individuals (teachers, administrators) to teach and thus influence students. Over time, a focus on schools can evolve to reach a wider audience, such as by targeting districts and curricula. More Like US can ultimately expand beyond secondary education toward any institution and/or individual that already has widespread reach or the capacity to develop that widespread influence.